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[ SYSTEM // ARCHITECTURE ] AV/UC Hardware & Software Integration Architecture · Strategic Alliances
FL SYSTEM // NOMINAL 00:37 UTC-4
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Daniel Baker Strategic Alliances & Technical Ecosystems

AV/UC Integration Architecture · Enterprise Systems & Automation · CTS

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Express Install

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Strategic Alliances & Technical Ecosystems · Scaled Enterprise Systems

Architecting Scaled Partner Platforms & Media Integrations.

"When a technical block or a policy says no, I engineer a way through it. I build things from pieces of technology and solve the hurdles for the person in the room."

15+ years of strategic technical business development, partner engineering, and large-scale hardware/software integration. Track record taking complex, high-touch operational deployments (Microsoft, Jabra, Zoom, Google) and transforming them into repeatable, spec-agnostic frameworks that scale globally.

About

Deep down, I am an inventor. I build things from pieces of technology, connect disparate systems, and solve complex hurdles for end-users. How can we do it better? and How can I solve this problem with new technology? are the questions that keep me up at night.

An innovator driven by execution

I pride myself on transparency; the trust, respect, and loyalty I build with partners and teams are the bedrock of my career.

Over 15+ years, I’ve bridged technical architecture with executive revenue strategy — leading co-development initiatives and solution certifications alongside Tier-1 ecosystem partners like Microsoft, Zoom, Q-SYS, Logitech, and BrightSign.

Core Competencies

Alliances and Ecosystems: Partner Program Architecture | Joint GTM Strategy | OEM/ISV Relationships | Contract Negotiation

Technical Architecture: AV/UC Signal Flow | API/SDK Interoperability | Co-Development | Multi-Platform Certification

Emerging Tech and AI: Spatial AI Meeting Intelligence | Cloud Media Processing | Digital Signage SoC | CTS Certified

Core Product Architecture

Platform Integration Principles
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Partner Portals & Ingest

Standardized partner onboarding tools & unified APIs. Eliminating bespoke engineering per deal.

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Workflow Orchestration

Automation as the default path. Rigorous validation gates with human review for flagged exceptions only.

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Extensible Catalog

Repeatable launch kits, SoC images, and plugin certification architectures that scale globally.

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Partner & Platform Ecosystem

Microsoft Teams Jabra Salamander Designs BrightSign Q-SYS Zoom Rooms Chrome OS Flex Logitech Four Winds SoundHound Wicket Paltronics RealSense IBM NVIDIA AMD Anthropic OpenAI Google Crestron Extron QSC Appspace Intuiface Megapixel Luminary Designs Scala Navori NetSync NetSpeek Cisco Neat Adobe Matrox Blackmagic Design GitHub AWS Azure

Technology Knowledge

AI & Agents

API design & integrationLLMsAgentic workflowsFacial recognitionNPUTrigger-based data

Web & Runtime

JavaScriptNode.jsPythonJSONRSSWebRTCWebGLChromium

Compute & Edge

SoCHardware accelerationSoftware accelerationIoTEdge computingContainers

Network & Security

TCP/IPUDPEncryption protocols

Streaming & Transport

IPMXSRTRISTNDISDI

Audio / Video

Video compressionAudio compressionFrame ratesTimecodeVideo capture

Career Experience (Click Chapter to Cue Monitor)

[ 01 / 05 ]
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CURRENT ROLE · REMOTE (FL)

LG Electronics — Sr. Technical BDM, Strategic Alliances

Apr 2023 – Present

Architected and launched enterprise partner bundles that turn complex meeting room deployments into one standardized kit.

Shipped Case Study: Express Install for Microsoft Teams Rooms (EXROOM-01.EUS)

• Bundled display, video bar, custom stand, and Teams certification into one SKU across 4 sizes (43", 50", 55", 65").
• Public LG release (Oct 14, 2025) quotes typical deployment under 90 minutes with zero drilling.
• Alliance Partners: Microsoft, Jabra, Salamander Designs.

LG Electronics · Sr. Technical BDM — Responsibilities
  • Ecosystem Architecture & Tier-1 Co-Development: Spearhead technical alliance strategy and joint solution development with Tier-1 ecosystem partners (Microsoft, Zoom, Q-SYS, Logitech, BrightSign), bridging hardware/software architectures to drive multi-million-dollar co-sell opportunities and market expansion.
  • Overcoming Technical & Institutional Barriers: Lead cross-functional engineering, product, and legal teams to bypass legacy integration roadblocks and complex compliance policies—launching certified end-to-end AV/UC and cloud solution stacks ahead of aggressive product roadmaps.
  • Commercialization & API/SDK Integration: Direct end-to-end technical enablement for API/SDK integrations, SoC media engines, and spatial AI technologies, eliminating deployment friction and increasing partner platform attachment rates.
  • Executive Thought Leadership & Market Growth: Serve as a core subject matter expert in workplace technology and hybrid office economics, publishing industry insights (officeinsight) and positioning LG solutions as the primary architectural choice for enterprise integrations.
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MN

LG Electronics — ID Signage BDM, Partner Ecosystem

Mar 2020 – May 2023

Led partner integrations enabling third-party enterprise software to run natively on LG commercial displays and webOS.

• BrightSign on LG SoC (UV5N): Principal architect for strategy, contract, technical design, UX, and marketing.
• Q-SYS Plugin for webOS: Certified for LG webOS control ecosystems (Aug 2022–Dec 2022).
• Other Ships: Zoom on LG One:Quick, Chrome OS Flex kiosk certification, Logitech enterprise webOS, Carousel on webOS.

LG Electronics · ID Signage BDM — Responsibilities
  • Partner Development & Integration Execution: Managed day-to-day technical alliances and co-development programs across AV/UC hardware, digital signage, and enterprise software partners, ensuring seamless API/SDK compatibility and solution performance.
  • Technical Certification & Compliance: Spearheaded cross-platform solution testing and certification protocols for Tier-1 ecosystem partners, accelerating time-to-market for joint offerings.
  • Cross-Functional Solution Engineering: Partnered with engineering, product management, and sales enablement teams to solve complex integration barriers for enterprise accounts, directly supporting revenue acquisition.
  • Ecosystem Enablement: Developed technical documentation, integration guides, and sales enablement assets to drive partner adoption and field team alignment.
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MN

AVI Systems — Digital Media Sales Engineer

Feb 2016 – Mar 2020

Primary design engineer on the Huntington Beach boardwalk interactive kiosk (utilizing facial recognition & Microsoft AI tools to automate dynamic content delivery). Designed Virtual Receptionist standardized enclosures.

AVI Systems — Responsibilities
  • Pre-Sales Solution Architecture: Served as primary technical authority for commercial display and digital signage deployments, architecting custom hardware, System-on-Chip (SoC), and Content Management System (CMS) integrations for enterprise clients.
  • Technical Proof-of-Concept (PoC) Execution: Directed complex technical evaluations, line-diagram system designs, and pilot testing for high-value enterprise accounts, validating performance standards and eliminating technical objections.
  • Channel & Integrator Technical Enablement: Supported System Integrators (SIs), Value-Added Resellers (VARs), and internal sales teams with technical validation, system specification, and RFP responses, directly driving hardware attached rates.
  • Feedback Loop & Product Improvement: Partnered directly with R&D, product management, and factory engineering teams to communicate real-world field feedback, influencing product roadmaps and platform stability.
FL

Donny Brooke Motorsports — Director of Sales & Prestige Vehicle Restoration

Aug 2015 – Feb 2016
  • High-Performance Engineering & Race Prep: Directed in-house engineering and mechanical preparation for vintage and classic racing cars, optimizing performance under strict competitive tolerances.
  • Executive & High-Net-Worth Client Advisory: Consulted directly with CEOs, executives, and high-net-worth collectors, mastering high-stakes client management, discretion, and tailored technical alignment for rare, multi-million-dollar vehicles.
  • Complex Mechanical Restoration & Quality Control: Led end-to-end restoration projects for rare automobiles, combining traditional craftsmanship with uncompromising precision standards.

Activision — QA Tester

May 2012 – Oct 2012
  • Find issues with the software and write bugs with step by step instructions on how to reproduce them.
  • Verify fixed issues within the software.
  • Work with a team to find all submission blocking issues within the software.

Publications & Media

Articles · Video · Podcast

Recommendations

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Executive Q&A // Interactive Briefing Room

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Daniel Baker, CTS

Sr. Technical Business Development Manager, Strategic Alliances · LG Electronics

FL · Remote · linkedin.com/in/danbcts

baker.r.daniel@gmail.com · +1 612 802 7996

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Executive Profile

Strategic Alliances and Technical Ecosystems leader with 15+ years bridging technical architecture with executive partner strategy. Proven track record transforming complex, high-touch operational deployments and media systems into repeatable, spec-agnostic frameworks that scale globally across enterprise ecosystems (Microsoft, Jabra, Zoom, BrightSign, Q-SYS).

Core Competencies

Alliances and Ecosystems: Partner Program Architecture | Joint GTM Strategy | OEM/ISV Relationships | Contract Negotiation

Technical Architecture: AV/UC Signal Flow | API/SDK Interoperability | Co-Development | Multi-Platform Certification

Emerging Tech and AI: Spatial AI Meeting Intelligence | Cloud Media Processing | Digital Signage SoC | CTS Certified

Professional Experience

LG Electronics — Sr. Technical BDM, Strategic Alliances Apr 2023 – Present

Remote · FL

• Productized enterprise alliance bundles: Express Install for Microsoft Teams Rooms (EXROOM-01.EUS).
• Integrated display, Jabra Panacast video bar, and Salamander Designs stand across 4 commercial sizes.
• Published LG press release (Oct 14, 2025) validates typical install under 90 minutes with zero drilling.
• Ecosystem Architecture & Tier-1 Co-Development: Spearhead technical alliance strategy and joint solution development with Tier-1 ecosystem partners (Microsoft, Zoom, Q-SYS, Logitech, BrightSign), bridging hardware/software architectures to drive multi-million-dollar co-sell opportunities and market expansion.
• Overcoming Technical & Institutional Barriers: Lead cross-functional engineering, product, and legal teams to bypass legacy integration roadblocks and complex compliance policies—launching certified end-to-end AV/UC and cloud solution stacks ahead of aggressive product roadmaps.
• Commercialization & API/SDK Integration: Direct end-to-end technical enablement for API/SDK integrations, SoC media engines, and spatial AI technologies, eliminating deployment friction and increasing partner platform attachment rates.
• Executive Thought Leadership & Market Growth: Serve as a core subject matter expert in workplace technology and hybrid office economics, publishing industry insights (officeinsight) and positioning LG solutions as the primary architectural choice for enterprise integrations.

LG Electronics — ID Signage BDM, Partner Ecosystem Mar 2020 – May 2023

MN

• Principal architect for BrightSign on LG system-on-chip (UV5N) strategy, contract, technical design, and marketing.
• Shipped certified Q-SYS webOS plugin, Zoom Rooms on LG One:Quick, and Chrome OS Flex enterprise kiosk integrations.
• Partner Development & Integration Execution: Managed day-to-day technical alliances and co-development programs across AV/UC hardware, digital signage, and enterprise software partners, ensuring seamless API/SDK compatibility and solution performance.
• Technical Certification & Compliance: Spearheaded cross-platform solution testing and certification protocols for Tier-1 ecosystem partners, accelerating time-to-market for joint offerings.
• Cross-Functional Solution Engineering: Partnered with engineering, product management, and sales enablement teams to solve complex integration barriers for enterprise accounts, directly supporting revenue acquisition.
• Ecosystem Enablement: Developed technical documentation, integration guides, and sales enablement assets to drive partner adoption and field team alignment.

AVI Systems — Digital Media Sales Engineer Feb 2016 – Mar 2020

MN

• Lead design engineer on Huntington Beach boardwalk interactive kiosk featuring facial recognition and Microsoft AI tools.
• Designed standardized Virtual Receptionist enterprise enclosures and training workflows.
• Pre-Sales Solution Architecture: Served as primary technical authority for commercial display and digital signage deployments, architecting custom hardware, System-on-Chip (SoC), and Content Management System (CMS) integrations for enterprise clients.
• Technical Proof-of-Concept (PoC) Execution: Directed complex technical evaluations, line-diagram system designs, and pilot testing for high-value enterprise accounts, validating performance standards and eliminating technical objections.
• Channel & Integrator Technical Enablement: Supported System Integrators (SIs), Value-Added Resellers (VARs), and internal sales teams with technical validation, system specification, and RFP responses, directly driving hardware attached rates.
• Feedback Loop & Product Improvement: Partnered directly with R&D, product management, and factory engineering teams to communicate real-world field feedback, influencing product roadmaps and platform stability.

Donny Brooke Motorsports — Director of Sales & Prestige Vehicle Restoration Aug 2015 – Feb 2016

FL

• High-Performance Engineering & Race Prep: Directed in-house engineering and mechanical preparation for vintage and classic racing cars, optimizing performance under strict competitive tolerances.
• Executive & High-Net-Worth Client Advisory: Consulted directly with CEOs, executives, and high-net-worth collectors, mastering high-stakes client management, discretion, and tailored technical alignment for rare, multi-million-dollar vehicles.
• Complex Mechanical Restoration & Quality Control: Led end-to-end restoration projects for rare automobiles, combining traditional craftsmanship with uncompromising precision standards.

Activision — QA Tester May 2012 – Oct 2012

• Find issues with the software and write bugs with step by step instructions on how to reproduce them.
• Verify fixed issues within the software.
• Work with a team to find all submission blocking issues within the software.

Certifications & Thought Leadership

• CTS (Certified Technology Specialist): Issued Dec 2016.
• Pro Tools Certification: Issued Oct 2007.

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Daniel Baker, CTS · Strategic Alliances & Technical Ecosystems · Florida